🎯 Project: Élménylövészet Bogács – Website Redesign & Online Reservation Integration 

Role: UX/UI Designer & Web Developer

Tools: WordPress, Elementor, Figma, Photoshop

Timeline: 3 weeks

Client: Private Shooting Range in Bogács, Hungary 

🧩 Background

Élménylövészet Bogács is a recreational shooting range in Hungary, offering unique shooting experiences to visitors, tourists, and groups. However, the business faced a major challenge: their website was outdated — visually and functionally stuck in the early 2000s — and the booking process relied entirely on phone calls, causing friction for users and missed opportunities for the business.

❌ Outdated Design: The original website had an old-fashioned layout, non-responsive pages, low-quality visuals, and lacked a coherent brand identity.

❌ No Online Reservation System: Users could only book by phone, leading to missed bookings, scheduling issues, and poor user experience.

❌ Poor Mobile Experience: The site was not mobile-friendly — a serious issue since most users discover local attractions through their phones.

❌ Lack of Clear Information: The services, packages, and pricing were scattered and hard to understand.

🎯 Goals

✅ Rebrand the website with a modern, professional design.

✅ Add an intuitive online reservation system.

✅ Make the website fully responsive and mobile-optimized.

✅ Clarify offerings, prices, and service packages.

✅ Improve SEO and load speed for better reach and user satisfaction.

🔍 Research & Discovery

📝User Interviews: Spoke with the client and past visitors to understand their frustrations and expectations.

📝Competitor Analysis: Reviewed other shooting range websites to benchmark modern features and layout standards.

📝Booking System Research: Evaluated options for easy-to-manage online reservations suitable for a small business without a receptionist.

🧠 UX Strategy

Designing a new experience for Élménylövészet Bogács wasn’t just about making the site look modern — it was about creating a seamless, user-centered journey that would reflect the excitement of the shooting range while removing all previous friction points. Here's how I structured the UX strategy:

🛠️ Design Process

1. Wireframing

Started with low-fidelity wireframes in Figma to map out:

• Homepage

• Packages page

• Contact/Booking page

• FAQ section

2. Brand Identity

• Defined a modern, masculine, and energetic color palette.

• Selected bold typography to reflect power and precision.

• Designed a new logo and favicon to enhance brand recall.

3. UI Design

• Built the site using Elementor in WordPress.

• Integrated custom icons and high-quality photography.

• Designed a sticky menu for better mobile usability.

4. Online Reservation Integration

• Added a calendar-based booking form with time slots.

• Integrated automated confirmation emails and client-side reminders.

• Enabled admin-side slot management for the owner.

📱 Responsiveness & Accessibility

• Fully responsive design tested across devices and browsers.

• Texts, buttons, and forms are accessible and easy to navigate.

• Optimized images and lazy loading for fast mobile performance.

📈 Results

• ✅ 50% increase in bookings within the first month post-launch.

• ✅ Time spent on the website increased by over 70%.

• ✅ Owner received positive feedback from clients about the clarity and ease of use.

• ✅ The website now appears on the first page of Google for key local queries like “lövészet Bogács”.

🧩 Key Screens (add screenshots here)

• New Homepage

• Online Booking Page

• Service Package Page

• Mobile View Comparisons (Before vs After)

🧠 Lessons Learned

• Even small local businesses can benefit greatly from UX improvements.

• Clear calls to action and booking flows increase user trust and engagement.

• Always design mobile-first when the majority of users come via smartphones.